Rum21 and Lovisa Burfitt


Keep your eyes on Rum21. December 10th was their release date for lovely illustrations by talented Lovisa Burfitt residing in Paris, France. The Swedish born artist has once more collaborated with Rum21. The first collection of prints sold out in a couple of hours last fall. So if you fancy some fantastic prints, act now.

Limited edition. Six different motifs. The prints are sold exclusively at from December 10th at 4 p.m. Swedish time. The price is SEK 995 per piece.

Pictures styled by Pella Hedeby
Photographer: Kristofer Johnson

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Jimmy Choo vs. Swedish Has Beens




Just found these on the net. Jimmy Choo. Who would have thought that a designer brand would start making “clogs”. Being from the Nordic we are used to clogs. That’s something many of us still have. Or at least had. Or at the very least had people around us having. There is no way you haven’t “met” with a pair of clogs before.

Now, I do realise that the clogs today are more upbeat than back in the days when there were only one style. Maybe with something painted on the toe. To be a little “designed”. However, then came Swedish Has Beens and changed the clog world as we knew it. Now you can have clogs in many shapes and colors.

But back to the main issue at hand. Jimmy Choo clogs vs. Swedish Has Beens clogs. Which ones do you prefer?



Yup. Swedish Has Beens. See more styles and get inspired here

#The Sartorialist

I don’t know about you, but I have been keeping my eye on Scott Schuman – The Sartorialist – ever since he started his blog. I don’t remember anymore how I stumbled upon it but I am happy I did.

I am intrigued by how easy he captures those perfect moments, and how he, with elegance and ease, conveys it to us all at the world wide web. And he is ever evolving… click the picture below and check out his web series courtesy AOL.


AOL On Originals is a web series with the latest news of design. Over the next couple of months, AOL On Originals will launch 10 brand-new web series with celebrities such as Sarah Jessica Parker, Gwyneth Paltrow and Jonathan Adler. And of course, Scott Schuman the one and only “The Sartorialist”.

Well done AOL!



There is a shirt company that is like no other shirt companies. At least in my mind. Swedish Stenström’s has been making shirts for a loong time. And once you have tried a Stenström shirt, you will not be as comfortable in other shirts ever again. Ever. Again.

This is what they say on their website:
Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden’s most well-known and respected brands. The classic Stenströms shirt carries more than 100 years of tradition, craftsmanship and quality.

Women’s blouses, knitted garments, accessories, boxer shorts and ties are now also included in our business concept. Now, we can look back on our first century as a design and fashion house. And even though we continue to grow, our attitude to quality always remains the same.

And this is their story:

The year was 1899. Tailor August Stenström in Helsingborg was overwhelmed with orders. His reputation for making the best, most fashionable shirts had spread far and wide, and all the most elegantly dressed men wanted a Stenströms shirt. That same year, the first Stenströms factory was built in the heart of Helsingborg.

By 1912, success was undisputed. With 140 employees, this was Scandinavia’s largest shirt factory.

Today, over 100 years later, our reputation for unique quality has spread far beyond the country’s borders. Our attention to detail and sense of quality remain unchanged. And our experienced craftsmen and women still do most of the sewing by hand.

Each Stenströms shirt undergoes more than 60 separate production stages, 25 on the collar alone, to give it that special feel which is so characteristic of a Stenströms shirt. Production facilities have been modernized during our more than 100 years of operation, but certain operations demand a human touch and simply cannot be automated. Only then can a truly distinctive shirt be made; a shirt that retains its form, elegance and comfort year in and year out.

Here is where you’ll find your own precious Stenström garment:

Or if you can’t find a store near you, check this website out
OK, I know, I know, that this website only procure men’s shirts. But why don’t you get one (or two) for the man in your life.
If you insist on having one yourself (which you should if you ask me. I certainly would!) contact me and I will do my best to help you out. Deal?



Julia ankle strap shoe from Banana Republic.

For the love of shoes. Who out there does not love a great pair of shoes? I guess some really couldn’t care less, but I am for sure not one of them.

The Julia shoe reminds me of a pair of shoes I brought home from a trip to Africa, about two hundered years ago or so (so it feels anyway). Loved those shoes to bits. However, my love must have shifted because the shoes are not in my posession anymore. Sad.

Ta daaa, and here comes my favorite store Banana Republic and gives me the chance to walk the walk again. I will most likely pair my shoes with a great no-nonsense-bag from my other favorite brand. Don’t know what my favorite brand of no-nonsense-bags are? Ask me and I might tell ya’ll.



Lock & Co. Hatters Hat.


This hat is just gorgeous! A truly stylish head-wear I’d say. I found it at which is Net-a-Porter’s site for men and things manly.

Just to be really nice to you, here is a close up at the fabric. Ahh. If I could eat it, I would! Or if someone could make me a nice dress of this fabric I would really, really appreciate it. Lovely fabric!

Brand: Lock & Co. Hatters
Price: €173.55
Where to buy:

Virgin America’s new crew uniforms designed by Banana Republic.

Once upon a time I designed an airline crew uniform. Oh well, twice upon a time I’ve done it actually. And the colors I chose was grey and red with a dash of white and black. And this was back in the days!

So, when I saw Virgin America’s new uniform it was sheer happiness. It is stylish, has great design with colors that will look good on everyone and last but not least it will stay classic/modern for at least 10 years, if not longer. Love it.

Well done, Banana Republic! Well done Virgin America who chose B R as designers!